My experience teaches me having an experienced, accomplished entrepreneur as a close consigliere is a huge advantage in a startup. For me, the best practice here is a post-exit startup founder investing angel money into the company as early as possible. There are other formats I’ve seen that can work.

On the other hand, I’ve seen too many first-time founders with no mentorship trying to fight an uphill battle and my heart goes out to them. I can go on and on for hours about the disadvantages of doing your first startup without extremely strong mentors but I think that…


The main skill I gained experience at in the past 5 months is networking. I’m putting here on paper the key takeaways I have about networking, with the hope of having this develop into a discussion: I would love to hear lessons from other people and really even the most general networking advice. It’s a skill and a craft which has tremendous value for your business. I’m starting from the very obvious ones to the more complex so feel free to scroll down.

  1. The wheels are turning. It requires a very small effort to get people to smile at you…


I’m struggling to compile a long comprehensive thread recently, so in the meanwhile, a few thoughts that ran through my head:

I. Politics and tech are two very different worlds. There’s not much linking the two together, but one can always learn and try to draw conclusions. The recent weeks and the unbelievable political turmoil got me thinking about an important lesson, that revolves around the value of self-testifying, future-oriented statements, or how we usually call them — promises.

No one believes politicians but for some reason, we keep listening and most of us care. Isn’t it odd that we…


Delivering a good pitch is more important than it is hard. People practice, hire “presentation experts”, do all kinds of things. There’s an endless amount of written materials on this topic but people still struggle. I thought I’d share my view.

My relationship with presentations started almost 17 years ago and I loved it from the get-go. This is my first lesson: there’s a significant amount of God-given talent involved in delivering a successful pitch or presentation. If you have it you’ll enjoy doing it and you don’t, you’ll struggle and often shy away. This text is aimed at those…


Old lessons can come back and be relevant again. Sharing a personal story from 2010.

In 2010 I was a soldier in the IDF, a junior field-level commander, in charge of 15 soldiers. I wasn’t very good at that and was removed from my position after a short period of 3 months. I was transferred around a couple of times and spent a few months as a support staff member for a field platoon. Not great but not bad. I was eager to get back to just being a field soldier, re-unite with my friends, do the work. I worked…


Telling your story — one of the best tasks you’ll have while building your company. How hard this would be, heavily depends on skill. But knowing how important this is is totally up to you.

I previously wrote a post titled “When you have customers you don’t need a good story”. Ironically enough this was my second most read post and I’m now kind of going against it. But reality is always more complicated than you think and I learned a lot from the reactions to that post. The vast majority of startups will still need a solid, engaging, story…


Allocating a share of your company seems like a good way to save money. I wish it was that simple. Shares held by a third party can either be an advantage or a disadvantage.

Raising money for the first time is a hard thing even when everything goes according to plan, and that rarely happens. It’s hard to filter investors to find the right one, hard to get an intro, hard to leave a good lasting first impression. It’s hard to build a good story, and very hard to get to a place where investors compete for investing in your…


From finding the right people, to creating partnerships, to sales and fundraising: a strong network is one of the biggest advantages one can have. A few thoughts on how this comes to life in the Israeli eco-system and how new players can still participate in the game.

  1. Let’s state the obvious first. The tech eco-system in Israel, including some of the best companies and most promising founders, is based on the network of alumni of a few specific arms of the intelligence forces of IDF. If you were lucky (and talented) enough to be in one of those places, you know successful founders, investors, developers. You know how to talk the talk and if you try you’ll be able to walk the walk. Your personal, immediate network, is enough to start 3 companies and this in turn creates confidence and inspire risk taking. If you were never…


Creativity is Necessary in the Modern Economy

Management is more of an art than science. Companies vary in their managerial culture, and conflicting approaches can be found even in the smallest of organizations. Fostering creativity was not always a dominant part of common managerial practices, but this is changing rapidly. It is safe to say that the importance of creativity is clear to most organizations today. In an ever-changing environment, the ability of organizations to constantly adapt and evolve is paramount to their success.

Common wisdom says that when the going gets tough the tough gets going. The Covid-19 pandemic…


Being on the VC side of a startup pitch meeting is a terrible ego trip. It is incredibly easy to find loopholes in the plan, because every plan has holes. It is easy to think about the million ways this can’t work and it is easy to cast doubt on assumptions. There is one way out of this trap for founders: become the advising side in the room.

VCs are not all-knowing, far from it. But the position puts you in front of so many opportunities and you start thinking you know things pretty fast. Most startup will fail…

Amit Mittelman

Entrepreneur (Approve.com) and VC (Entree Capital). Love the startup hustle.

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